Official GM May the Best Car Win Event
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Must Read : GM launches ‘May the Best vehicle Win’ campaign, MayTheBestCarWinGM.com is the place to be if jumping on this event is something that you are considering.
The key is to take advantage of the GM launches ‘May the Best car Win’ event while still getting more for your trade than would otherwise be possible. That’s’s one of the primary reasons to take advantage of this event.
2011 Buick enclave Clay Model in the May the Best Car Win Commercial Can Be Seen at MayTheBestCarWinGM.com
there’s a large change coming to General Motors Company, and we feel its one we will believe in - and no that is not General Motors speaking that is’s us here at egmCarTech that have driven the new 2010 Chevrolet Equinox and spent a couple of minutes behind the new 2010 Cadillac SRX.
Leading the change is new head honcho Edward Whitacre, who has been in the focus quite a lot this week. Whitacre joined GM during its bankruptcy process and stayed fairly quite until this month. It was reported earlier in the month that Whitacre is being’frighteningly direct’ with the top-level managers and is asking to see improvement in sales, market share and profitability . He said that if those changes don’t happen shortly, there will be important results.
Whitacre is also leading GM’s new advertising campaign along with Bob Lutz called’May the Best car Win.’ I first came across the campaign on an advertisement I clicked that took me to this website http://www.thebestcarwins.com/. It was essentially a website asking you which vehicle you suspect ranks at the top in terms of fuel-efficiency, safety, quality, performance and overall. The survey ends with exclaiming that’on Sep 13th, one car company is placing it all on the table. The cars will talk for themselves. And the facts just might change some opinions.’ later in the day I worked out that the site was a part of GM’s new ‘May the Best vehicle Win’ campaign.
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Chevrolet Spark and the Cadillac ATS seen in the May the Best car Win commercial at http://MayTheBestCarWinGM.com
The campaign will kick off with a new television spot featuring new chairperson Whitacre, walking thru GM’s design studios ( you can take a look at it after the jump ). The 1 minute ad shows off some feature approaching GM products including the Cadillac Convert, a GMC Scion rival, the next-generation Buick enclave, the Cadillac ATS ( concealed under the covers ), the Chevrolet Spark and the Chevrolet Volt. Whitacre also speaks about GM’s new motivation where purchasers of a new Buick, Cadillac, Chevrolet or GMC will be able to return their car within sixty days if they are not satisfied with it.
‘Every ad is going to give the buyer a reason to consider our vehicles,’ announced Bob Lutz in article over at GM FastLane Blog. ‘We will be highlighting our quality, design, performance, road manners, fuel efficiency, 100,000-mile/5-year warranty, and our new 60-day satisfaction guarantee. We will without delay compare our attributes to the competition and’may the best car win.’
In short, we are going to take away each last reason to not consider a vehicle from Cadillac, Chevrolet, Buick and GMC. We have confidence in our products, he revealed. ‘This campaign is intended to inspire the consumer to share in that confidence.’
May The Best Car Win GM